"Audio-Branding"

In relation to audio, sound and acoustic branding, frequently used terms are also audio logos, sound logos, jingles or corporate sounds.

They all stand for the "sound of a brand" that supports the brand's recognition by means of acoustic elements. Companies enhance the use of sounds within their corporate identity to create a holistic market appearance. Products relating to a characteristic sound are easier to launch and recognize.

Special guidelines apply for the use of music, vocals and sounds when creating audio logos and jingles. For example, go to the main menu and click on jingles.

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